- CONTENT- You can post videos, images and text.
- DUPLICATE CONTENT - Content must be original and not copied, and cannot be previously published elsewhere. Note that duplicate content will be removed, and in some cases the account suspended.
- IMAGES - Images must be larger than 800 pixels wide, original and high quality. Blurry or small images are not acceptable. No stock images permitted.
- SELECTING THE BEST WEBSITE - Select a city or state website. For example, YAYLOSANGELES, YAYLONDON, YAYBANGKOK. Local 'city' websites rank higher in Google search results.
- WHY LOCATION-BASED SEO MATTERS - Almost all Google searches are location-based. Using the city/state/country in your headline, description and the first paragraph of your post, as well as in image captions, will help rank your post higher in search results.
- SEARCH ENGINE OPTIMIZATION (SEO) - Think of what search query you would use to find the product or service your sponsor provides and in which city, and those will be your keywords. Try to include them in the following:
- DESCRIPTION - displays below headline.
- SUBHEADINGS - use the subhead tool to turn text into a subheading.
- 1st PARAGRAPH - in particular the 1st sentence.
- CONCLUDING PARAGRAPH
- PICTURE CAPTIONS
- ANCHOR TEXT - text that you hyperlink to other websites.
- OPTIMIZE IMAGES - use keywords in image name, ie: Karma-Bikes_1_San-Jose.jpg
IMPORTANT: Don’t keyword stuff, meaning don't fill your content with so many keywords that it becomes difficult to read. Keep your content relevant and well written.
- SOCIAL MEDIA - Use social media to broaden the reach of your posts. Promote your sponsor and your content by posting across LinkedIn (the best site for promoting your writing skills), Facebook, Instagram, Twitter and other social media sites.
- BE ETHICAL - Your name will be associated with the story you tell. Don't lie - you'll get caught. Don't be mean - it'll come back and bite you in the butt. Be sure what you publish is a story you're proud of and not something you wouldn't want your mother to see!
- SPONSORED OR NOT SPONSORED? - You cannot be sponsored until you've published at least one of your own posts. Sponsors must be registered with YAYWORLD.
- BE GRATEFUL - If you are sponsored, remember your sponsor is paying you because they believe in what you can do.