CONTENT- You can post videos, images and text.
GEO TARGET YOUR CONTENT - Select the best YAYWORLD website for your post. Are you writing about an event in San Jose, CA? Then post to YAYSANJOSE.com. Are you writing about a business in London, UK? Then post to YAYLONDON.com.
IMAGES - We'll post your work on INSTAGRAM if your image or video is good, so use the best images possible. And avoid using stock images.
DUPLICATE CONTENT - Don't publish duplicate content. Duplicate content will be removed and in some cases accounts suspended. Your story will be successful only if what you publish is unique and relevant.
SPONSORED OR NOT SPONSORED? - You cannot be sponsored until you've published at least 1 of your own posts. Sponsors must be registered with YAYWORLD.
FINDING A SPONSOR - Chances are you have friends and family who own or work for a small business. Explain how content marketing works. Explain how links (backlinks) from a guest post on another website to their own website can help them rank higher in Google. Ask if they'll sponsor your guest post on a YAYWORLD website.
DON'T WRITE A REVIEW - YAYWORLD is not a review website. Create useful, informative content that solves people’s problems or answers their questions. Mention your sponsor as an expert in their field without specifically promoting them. What issue does your sponsor help tackle or solve? What impact are they having on society or the local community? A block containing the sponsor's details will display under your post so readers can contact them directly.
SEARCH ENGINE OPTIMIZATION (SEO) - Think of what search query you would use to find the product or service your sponsor provides and in which city, and those will be your keywords. Try to include them in the following:
- DESCRIPTION - displays below headline.
- SUBHEADINGS - use the subhead tool to turn text into a subheading.
- 1st PARAGRAPH - in particular the 1st sentence.
- CONCLUDING PARAGRAPH
- PICTURE CAPTIONS
- ANCHOR TEXT - text that you hyperlink to other websites.
- OPTIMIZE IMAGES - use keywords in image name, ie: Karma-Bikes_1_San-Jose.jpg
IMPORTANT: Don’t keyword stuff, meaning don't fill your content with so many keywords that it becomes difficult to read. Keep your content relevant and well written.
WHY LOCATION-BASED SEO MATTERS - Almost all searches are location-based. Google prioritizes relevancy so create content that is 100% relevant to the city in which you are trying to rank. This means using the city/state/country in your headline, description and the first paragraph of your post, as well as in image captions.
WHY BACKLINKS MATTER - Backlinks, also known as "inbound links" are links from one website to another. Each backlink is like a "vote of confidence" from one site to another and signals to search engines that others like your content. If many sites link to the same web page or website, then search engines assume the content is important and will rank that page higher in search results.
SOCIAL MEDIA - Use social media to broaden the reach of your posts. Promote your sponsor and your content by auto-posting across Facebook, Twitter, Google+ and other social media sites.
BE PASSIONATE - Not every post needs to be sponsored and not every story has to be happy. YAYWORLD was created to give you a voice - if you are passionate about a cause or injustice, then scream about it. Let the world know how you feel. Don't be quiet.
BE ETHICAL - Your name will be associated with the story you tell. Don't lie - you'll get caught. Don't be mean - it'll come back and bite you in the butt. Be sure what you publish is a story you're proud of and not something you wouldn't want your mother to see.
BE GRATEFUL - Your sponsor is paying you because they believe in what you can do. Don't let them down.